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Objectives

Utilise access to Sergio Aguero to make a dream come true for one young fan.

Run a competition across Wix and Manchester City social channels.

 

Engage Sergio’s over 25m reach via his channels to engage fans with the competition.

All fans had to do was post a video of themselves showing why they were the number one Aguero fan to win the money can’t buy experience! 

Execution

The winner Braydon Bent went on to attend the City match versus Stoke, being treated to VIP hospitality and a meeting with his hero at the Manchester City training ground, before collecting some coveted signed memorabilia and photographs. 

He was later interviewed for City TV and Blue Moon Rising TV to talk through his experiences.

Results

In total, over 100 entries were submitted onto the Wix site with the best entries also being hosted on Sergio’s official website.

Braydon Bent’s, submission received over 500,000 video views and captured the attention of the most high-profile of media outlets including Mail Online, Mirror Online, Manchester Evening News and OK!

Dream Man City Weekend with Sergio Aguero: Campaign Images
CASE STUDY

Dream Manchester City Weekend featuring Sergio Aguero

Wix and Manchester City Partnership